Alexa is designed to provide users with a wealth of information on a website and related sites. Users can search for a specific topic and find an interesting website. With the help of Alexa, the user can check out the site’s ranking, look for similar sites, review the site in its previous forms, see what reviews exist for the site, and look for hot pages and popular searches. Alexa is essentially an all in one website researching tool. Users can easily install the Alexa toolbar on their browser to quickly reference information about sites as they come across them.
Alexa Internet was formed in April of 1996 as a way to bring a more sophisticated and intelligent navigation tool to the online arena. During its lifetime, Alexa has created and put into action other web tools that have become quite popular among users. The Alexa Toolbar, and in 2005 the Alexa Web Information service for the Amazon.com platform.
Alexa supplies many different pieces of information all at once for the user. There are other similar applications that find related information, but few cover as much ground as Alexa. The site gives users the total snapshot about a specific web space. The user can review not only current data and ranking but also take a look at the website in one of its previous forms. Alexa has refined the way users can seek out information on websites, further simplifying it by allowing users to add the Alexa button to their browse for immediate results.
The Alexa website features a clean design that welcomes the visitor with an organized list of what they can expect from this handy web tool. Small, colorful icons provide a hint of personality, along with the blue and white logo design. The tool itself is very easy to use, and the user is provided with all the details they need to get started and find their way around the website without a lot of trial and error.
A new user can register for an Alexa account by clicking on the small white “Register” link found at the top right hand corner of the homepage. A short registration form appears, asking for an email address, nickname, full name, and optional country location. After clicking the gold “Register” button, the user is advised to check their email address and click on the link sent there to complete registration.
A user that wants to try out the Alexa tool bar and gain information about sites as they brose can do so for free. Registration costs nothing and the user is given access to all the basic functions of the site and related applications. There is no premium account for this service. However, anyone that owns a website and would like to have it analyzed can do so through Alexa for a fee. Site owners that pay just under $200 can have up to 10,000 pages of their website analyzed, which will come with recommendations for improvement, search engine marketing suggestions, and other valuable tid bits to help the site owner improve traffic to their web space.
Regular internet users that enjoy learning about the sites they frequent can appreciate what Alexa has to offer the average user. The other group that would really get into Alexa is website owners that want to improve their site’s popularity. This comes with a price, of course, but will provide the site owner with valuable information that could dramatically increase their site’s ability to draw traffic. For a small business or website owner that has the spare cash, it’s not a bad deal.